Retail in Detail/Shopper Marketing Conference September 29, 2010

Publikováno: 26. 8. 2010

The moved from the traditional venue to the congress hall of hotel Olympik Artemis in Prague, which has a higher capacity
Blue Events, the leading Czech conference organizer, has published the program of Retail in Detail/Shopper Marketing 2010. For the first time in history of conferences Retail in Detail organized by Blue Events the organizers have underestimated the attractivity of the topic and speakers. Four weeks prior to the conference the rich program, where the most interest is given to the presentation of Orit Peleg from Ogilvy Action in New York, has attracted almost 200 participants! For this reason the event has been moved from the traditional venue to the congress hall of hotel Olympik Artemis in Prague, which has a higher capacity. The date 29th September is kept and the registration, which was temporatily suspended, is now renewed. The conference ambition is to introduce shopper marketing to the Czech and Slovak markets. The introductory part of the event is targeted at presentation of the overal concept of this fastest growing marketing discipline given by Tomas Krasny of GfK Austria and Prof. Joerg Kraigher-Krainer of Upper Austrian University of Applied Science. The key note speach summarizing the hottest industry trends will be presented by Orit Peleg, EVP Shopper Marketing Strategy at Ogilvy Action in New York. Second conference block is dedicated to case studies of shopper marketing with high return on investment. View of Czech and Slovak retailers will be represented by Gabriel Csollar (CEO of COOP Jednota Slovensko) a Antonin Wierer (MD of fashion retail network BLAŽEK). Experience of two major manufacturers will be summarized by Zuzana Heleyova of Pilsner Urquell and Roman Kyr of Henkel. Last part of the event, targeted on the future of shopper marketing, will be opened by the joint speach of Marie Dousova of Nestlé and Zdenek Skala of Incoma-GfK. Jan Bizik of Invite Retail CRM agency will present up-to-date retail marketing mix fully based on shopper insights, using the latest best practice of Puntanela toy shops. Last (but not least) presentation of Jaroslav Cir (Perfect Crowd) on „Marketing 2.0“ will be concluded by the final panel discussion with all speakers. More detailed program is available at the conference website http://retail-in-detail.retailinfo.cz/en/program . Using the same site you can register online in the most convenient way.

For more information please contact Barbora Krasna, Partner of Blue Events at barbora.krasna@blueevents.eu
Autor: Hanka Michovska

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